Steve Rayson is Head of Logistics Development at Superdry, a genuine British success story that has grown to an annual turnover of £872m. Superdry is a multichannel brand with well-developed and highly successful retail, ecommerce, wholesale and franchise businesses and customers in virtually every country in the world. Steve is a supply chain professional with a background in development and fashion retail; he joined Superdry in 2013 after 14 years working for 3PLs across operations, business development and solution design. He is now responsible for logistics strategy and development. After the design & implementation of 5 year plan which supported a doubling of the size of the business he is currently developing a flexible plan to support the future of the business based on modular automation and the harnessing of supply chain data.