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Sarah Dana
Enterprise Director, Northern Europe
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Rockwell Automation
Sarah Dana is a recognized expert in industrial software strategy, leading transformation across NEMEA for Rockwell Automation. With deep experience spanning IIoT, AR, AI and MES, she helps organizations modernize operations and unlock measurable efficiency gains. She previously spent over a decade at Oracle in senior roles, where she built a best‑in‑class foundation in enterprise software and large‑scale digital programs. Sarah’s work bridges technology vision and practical execution, making her a trusted voice for organizations seeking to harness intelligent industrial systems for long‑term competitiveness.