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15 Sep 2020


Schoeller Allibert Stand: 512
Maxinest E-Tail

Press Release                                                                                   September 15 2020


Schoeller Allibert, the European market leader in the production of recyclable, reusable and returnable plastic packaging solutions, has launched the latest innovation in its industry-standard Maxinest®  family of returnable packaging solutions in the UK, the Maxinest E-Tail. Designed to deliver enhanced logistics efficiency, hygiene and sustainability for today’s challenged retail supply chains, the Maxinest E-tail also meets the needs of the growing micro-fulfilment sector.


Jon Walkington, Sales and Marketing Director at Schoeller Allibert, said: “Online shopping has clearly played a critical role during the COVID-19 pandemic, with lockdowns across the world forcing stores to close and many businesses looking to online sales to keep them afloat.


“According to a recent study of 4,500 shoppers by global research firm EPiServer, 38% of UK consumers are now buying online at least once a week, more than any other region surveyed. In the US it is 26%, Benelux 22%, Australia 21%, Germany 20% and Sweden 20%. This means that there is a critical need for retailers to manage this exceptional level of e-commerce and everyone is facing supply chain complexity. We are responding to this need with an innovative tote that will help future proof retailer e-commerce operations.”


First, the new Maxinest® E-tail design can be combined with dividers to ensure multiple customer orders can be stored separately in a single container. This ensures it is a highly versatile option for manual and automated handling applications alike. Second, it has a very high nesting ratio of 80% meaning return transportation costs and the logistics carbon footprint are minimised. It is also fully interoperable with the rest of the Maxinest® family, a key consideration when the original Maxinest® is the most proven and popular retailer tote available. To boost hygiene, the Maxinest® E-tail tote incorporates a clever floor design that is flat and non-vented for easy cleaning and to contain any spilt liquids.


Increasing safety and ease of use in operations, the design includes a 6-way handle system – 4 on the end wall and 2 on the long wall. A lower handle recess on the short side also offers easy removal if located on high racking and access is required.  

Extending the product’s functionality and performance, the Maxinest® E-tail bail arms are manufactured from a special material for increased stacking strength and less deflection. Another key to its success is a flat twin skin, ribbed base to minimise deflection under load and enable use on high-speed conveyors.


With bag hooks for easy picking and human and robot friendly divider slots included - if bag use is phased out or if only a portion of the container needs to be used - the Maxinest® E-tail solution delivers the ultimate flexibility and efficiency to meet the needs of today’s retail supply chain.


To discover the benefits of the Maxinest E-tail for yourself, please visit the Schoeller Allibert booth at IntraLogisteX on October 2nd and 3rd at Ricoh Arena Coventry or visit



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Notes for editors:


About Schoeller Allibert
Schoeller Allibert is one of the world’s largest manufacturers of returnable plastic packaging for material handling. We have been inventing, developing, designing and manufacturing Returnable Transit Packaging (RTP) for more than 60 years. Today we are the European market leader with operations world-wide with over 2000 employees and operations in over 20 countries. In the UK, Schoeller Allibert Ltd is headquartered in Winsford, Cheshire.


For further media enquiries, please contact PHD Marketing Ltd. Cavalier Suite, The Barracks, Wakefield Road, Pontefract, West Yorkshire, WF8 4HH, UK.


Tel: +44 (0) 1977 708 643 or Email:


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